SoftwareOne Optimize to Innovate 2026
Invitation-only C-level IT investment optimisation summit
About this event
Optimize to Innovate is SoftwareOne's invitation-only, two-day customer event at Pairi Daiza zoo in Belgium on 11 and 12 September. The business day for C-level executives, IT directors and procurement leaders opens with breakfast, followed by SoftwareOne's vision on optimising IT investment and vendor sessions including Microsoft, Autodesk, VMware, IBM, Check Point, Rubrik, Tenable and TrendAI, closing with dinner. An optional family day follows.
Who it's for
An invite-only relationship and hospitality event, not a technical or educational conference, content centres on IT portfolio optimisation strategy and vendor thought-leadership from Microsoft, Autodesk, VMware, IBM and others. Genuinely useful for senior IT and procurement decision-makers already in SoftwareOne's customer base seeking high-level strategic context and networking; not relevant for practitioners or engineers seeking technical content, and not open to general registration.
Official hashtags
Used by the organiser on X and LinkedIn. Follow along before, during and after the event.