EMEA
Heliview IT & Software Asset Management Sweden 2026
ITAM, SAM, cloud and FinOps in Sweden
About this event
Heliview's Swedish edition covering IT and software asset management, cloud cost management and FinOps.
Who it's for
ITAM/SAM ManagersLicense ManagersContract & Vendor ManagersIT Procurement/Buyers
Genuinely useful for practitioners managing enterprise software licensing, Microsoft/SaaS compliance, and vendor governance in Nordic organisations, mid-to-senior ITAM and procurement roles. Not useful for developers, general IT infrastructure staff, or non-Nordic-market attendees given the small, single-day, Sweden-localised format.
Social media & coverage
heliview-it-software-asset-management-sweden-2026 official LinkedIn
heliview-it-software-asset-management-sweden-2026 official YouTube
Official hashtags
Used by the organiser on X and LinkedIn. Follow along before, during and after the event.
Account@HeliviewConf
Speakers
AG
Alex Geuken
Enterprise Account Manager
Xensam AB
Vendor
The Language of Leverage: Rebranding SAM for the C-Suite
WM
Walter Mauricci
License Manager
Folksam Ömsesidig Sakförsäkring
Customer
How to achieve a successful SAM Programme and Framework
BS
Brandon Smeets
Chair & Magic Entertainer
Brandon Smeets Magic Entertainment
Vendor
Opening by Chair and Link Up: The Connection Kickoff
MK
Mathias Kos
Senior SAM Consultant
Notrex AB
Consultant
Microsoft 365 & Copilot Licensing Risks: What Every Organization Should Know
WJ
Wojciech Jackowski
Director ITAM
DSV
Customer
Keynote: AI in ITAM, Silver Bullet or Nail in the Coffin?
JF
Joanna Foum
Global Software Asset Manager
AFRY Sweden AB
Customer
Keynote: Winning the SaaS Management Game Through Stakeholder Alignment
AA
Anna Ahrenfelt
Co-Founder SHBN Global | Author & Senior Change Leadership Consultant
AnnaH Konsult AB
ConsultantKeynote: When AI Moves Faster Than Your Organisation: The Invisible Friction of Change
SG
Sonal Gupta
Head of FinOps
Carlsberg A/S
Food & Beverage
When Agents Spend Money Too: Cost Governance for Autonomous AI
AL
Andree Lundberg
Head of FinOps
H&M
CustomerRetail
How you could support your leaders in AI spend and strategy decisions