Flexera Live 2026 · San Francisco
ITAM and FinOps roadshow stop
About this event
Flexera Live San Francisco is a one-day, free event for ITAM and FinOps leaders focused on the economics of AI, SaaS and cloud spend. Confirmed speakers include chief marketing officer Steve Daheb, chief customer officer Josh Fraser and senior managers Mark Bradley, Sam Barbeau, Guy Berenstien, Natalie Overstreet Lias and Hugo Chateauvieux. The single-day agenda runs from 8:30am to 6:00pm at The Store House at Fort Mason.
Who it's for
A Flexera-run roadshow with one confirmed external customer voice (Cardinal Health). Genuinely useful for practitioners managing enterprise software licensing, SaaS spend, and cloud cost accountability who want Flexera's own product roadmap plus a peer case study. Not useful for anyone seeking multi-vendor comparison or independent perspectives, it is a single-vendor marketing and roadmap event, not an independent industry conference.
Official hashtags
Used by the organiser on X and LinkedIn. Follow along before, during and after the event.