North America

Augmented Enterprise Summit 2026

Augmented enterprise / industrial digital transformation summit (Industry 4.0)

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About this event

The Augmented Enterprise Summit brings industrial and manufacturing executives to Atlanta for a three-day programme on digital transformation and Industry 4.0 adoption. Organised by BrainXchange, the 2026 event covers connected operations, industrial AI and augmented workforce technologies aimed at manufacturing and operations leaders.

Who it's for

Enterprise XR/AI PractitionersDigital-Twin/BIM EngineersManufacturing & Industrial Training LeadersInnovation/Technology Strategy Directors

Genuinely useful for enterprise operators at large industrial, manufacturing, aerospace, and logistics companies deploying AI, XR, and digital twins for training, design review, and operations at scale, heavy real-world case-study format from Boeing, GM, UPS, Ford, and Northrop Grumman among others. Not a fit for early-stage startups, pure consumer AR/VR audiences, or those seeking academic/research content.

Official hashtags

Used by the organiser on X and LinkedIn. Follow along before, during and after the event.

Account@theAREAorg

Speakers

BS
Brad Scoggin
Co-Founder and CEO
ArborXR
Vendor
Opening remarks from the chair (Day 1)
Closing remarks from the chair (Day 1)
IC
Inhi Cho Suh
CEO
Niantic Spatial
Vendor
Opening keynote: Let's Get Physical - Enterprise AI in the Real World
MC
Mark Chabot
Global Head of Spatial Computing
Trifork
Vendor
Panel: Preparing for AI, XR, and Digital Twins: A Roadmap for Successful Integration
SL
Sam Liu
XR Strategy and R&D
KLA
Customer
Panel: Preparing for AI, XR, and Digital Twins: A Roadmap for Successful Integration
SH
Stacy Hall
Clinical Education Program Leader - Anesthesia & Respiratory Care
GE HealthCare
Customer
Panel: Preparing for AI, XR, and Digital Twins: A Roadmap for Successful Integration
KD
Krystal DeVaughn
Senior Manager, Digital Engineering – Extended Reality & Visualization
BD
Customer
Panel: Preparing for AI, XR, and Digital Twins: A Roadmap for Successful Integration
IJ
Isaac Jones
Sr. Full Stack Engineer, Enterprise AI, XR & Cloud Technologies
Lockheed Martin
Customer
Panel: Preparing for AI, XR, and Digital Twins: A Roadmap for Successful Integration
MA
Muhammad Anwar
Technology Lead - Extended, Virtual, Augmented, Mixed Reality (VR/AR/MR) and Visualization
Ford Motor Company
Customer
Panel: Preparing for AI, XR, and Digital Twins: A Roadmap for Successful Integration
KC
Kevat Chavan
Strategic Sales & Innovation Leader
GE Vernova
Customer
Panel: Preparing for AI, XR, and Digital Twins: A Roadmap for Successful Integration
TM
Trey Morton
Industry Solutions and Alliances, Performance
Dell Technologies
Vendor
LANDCROS AI Assist Pro: From Pilot to Production with Ramblr, NVIDIA, and Dell
GB
Greg Barbone
XR Product and Partner Management
Nvidia
Vendor
LANDCROS AI Assist Pro: From Pilot to Production with Ramblr, NVIDIA, and Dell
GW
Gabe Weiss
Head of Marketing, Americas
Hitachi Construction Machinery Americas Inc.
Vendor
LANDCROS AI Assist Pro: From Pilot to Production with Ramblr, NVIDIA, and Dell
RH
Roman Hasenbeck
Co-founder and CEO
Ramblr.ai
Vendor
LANDCROS AI Assist Pro: From Pilot to Production with Ramblr, NVIDIA, and Dell
LJ
Lorna Jean Marcuzzo
3D Visualization Strategy Lead
MillerKnoll
Customer
Panel: A New Shared Reality: Redefining Design, Viz & Engagement with AI, XR & Digital Twins
MS
Max Sikorski
Senior Engineering Leader, Emerging Technologies
General Motors
Customer
Panel: A New Shared Reality: Redefining Design, Viz & Engagement with AI, XR & Digital Twins
RR
Ramondo Robinson
Senior 3d XR Production Artist
CNN
Customer
Panel: A New Shared Reality: Redefining Design, Viz & Engagement with AI, XR & Digital Twins
VJ
Vijay Jeyabal
Systems Architect - Product Visualization
Ford Motor Company
Customer
Panel: A New Shared Reality: Redefining Design, Viz & Engagement with AI, XR & Digital Twins
BW
Brennan White
Virtual Prototyping Manager
Lockheed Martin
Customer
Panel: A New Shared Reality: Redefining Design, Viz & Engagement with AI, XR & Digital Twins
MS
Mark Sage
Executive Director
AR for Enterprise Alliance (AREA)
Panel: A New Shared Reality: Redefining Design, Viz & Engagement with AI, XR & Digital Twins
Opening remarks from the chair (Day 2)
Closing remarks from the chair (Day 2)
BL
Bill Lakeland
CEO
Spexi
Vendor
From Drone to Twin: The Fast Path to Photorealistic 3D Models
SM
Stephanie Montgomery
Sr Vice President, Research and Best Practices
XR Association
Panel: Empowering the Workforce: AI & XR for Training, Remote Support, and Work Instructions
Opening remarks from the chair (Day 3)
DW
Darryl Wright
Instructional Designer
Southern Company
Customer
Panel: Empowering the Workforce: AI & XR for Training, Remote Support, and Work Instructions
AB
Anna Bourdais
Director, Maritime Training Center of Excellence
Huntington Ingalls Industries
Customer
Panel: Empowering the Workforce: AI & XR for Training, Remote Support, and Work Instructions
PB
Preston Bosarge
Virtual Welding Lab Project Manager
Huntington Ingalls Industries
Customer
Panel: Empowering the Workforce: AI & XR for Training, Remote Support, and Work Instructions
DP
Dawn Peterson
Senior Group Manager, Learning Experience & Innovation
Boston Scientific
Customer
Panel: Empowering the Workforce: AI & XR for Training, Remote Support, and Work Instructions
BB
Brent Blas
Learning Facilitator II
Delta Air Lines
Customer
Panel: Empowering the Workforce: AI & XR for Training, Remote Support, and Work Instructions
PO
Pablo Ortega
Strategic Learning Advisor
H-E-B
Customer
Panel: Empowering the Workforce: AI & XR for Training, Remote Support, and Work Instructions
Panel: Return on Technology: Measuring the Success of AI, XR & Digital Twins
LL
Lucky Lance Gobindram
President
Kinemeric
Vendor
From Prototype to Production: How Embodied AI Agents Drive Measurable Enterprise Performance in XR
AG
Ashwin Gobindram
CEO
Kinemeric
Vendor
From Prototype to Production: How Embodied AI Agents Drive Measurable Enterprise Performance in XR
AK
Andrew Kelley
EVP, Creative & Design
Kinemeric
Vendor
From Prototype to Production: How Embodied AI Agents Drive Measurable Enterprise Performance in XR
MH
Michael Hammond
Studio Manager // Digital Product Visualization CGI, 3D, XR
Trek Bicycle
Customer
From CAD to OpenUSD: Building Trek’s 3D Digital Bike Factory
CK
Clayton Krause
3D Pipeline Architect
Trek Bicycle
Customer
From CAD to OpenUSD: Building Trek’s 3D Digital Bike Factory
JK
Jim Kessler
Visual Media Group Director, Global Technology Leader for XR
Jacobs
Consultant
Developing Immersive Experiences Within Digital Twins
MT
Matt Tomlinson
Rapid Technologies Lead
Mondelēz International
Customer
Faster Decisions, Fewer Prototypes: How Mondelēz is Applying AR Across Global R&D Teams
SS
Santosh Subramanyam
Senior Director Enterprise Omnichannel Product, CX & Experience Design
Macy's
Customer
The Store as a Spatial Operating System: Designing AI and XR Around the Retail Frontline
CM
Cheri Malo
Sr. Manager of Regulated Business Development-Healthcare
Samsung
Vendor
Samsung Galaxy XR: What, Why and How
CL
Christine Ladd
Sr Manager: Industry Strategy and Business Development
Samsung
Vendor
Samsung Galaxy XR: What, Why and How
KN
Keisha Nelson
Director - Learning Innovation
The Coca-Cola Company
Customer
When AI Leaves Its Lane: How Technologies Mutate, Migrate, and Create Breakthrough Innovation
MC
Matthew Connors
XR Specialist GLT
Volvo Group University
Customer
Evolution of XR Training at The Volvo Group
DB
Devin Bhushan
Founder & CEO
Squint
Vendor
Continuous Improvement That’s Finally Continuous
AS
Anshel Sag
Principal Analyst
Moor Insights & Strategy
Consultant
Panel: Return on Technology: Measuring the Success of AI, XR & Digital Twins
DY
David Yin
ARTech Product Manager
Peterbilt Motors
Customer
Panel: Return on Technology: Measuring the Success of AI, XR & Digital Twins
LK
Laura Kinkle
Immersive Technologies Lead
Daimler Truck
Customer
Panel: Return on Technology: Measuring the Success of AI, XR & Digital Twins
BN
Brian Nevinsky
Technical Fellow
Lockheed Martin
Customer
Panel: Return on Technology: Measuring the Success of AI, XR & Digital Twins
BL
Brian Laughlin
Technical Fellow / Systems Engineer, Digital Transformation (DTx)
Boeing
Customer
Panel: Return on Technology: Measuring the Success of AI, XR & Digital Twins
DA
Danny Allen
Associate Director of Digital Products - XR
AstraZeneca
Customer
Finding 7,000 Needles: How AstraZeneca Scaled AR Wayfinding
HS
Hugo Swart
Senior Director, AndroidXR Ecosystem
Google
Vendor
Spatial Computing at Scale: Why Android XR Is Ready for Business
SL
Sarah Lash
SVP & GM, Industry, Unity
Unity
Vendor
Opening keynote: From 3D projects to 3D programs: the infrastructure behind repeatable 3D
BB
Bryan Bassett
Research Manager, Enterprise Mobility
IDC
Consultant
Panel: What Next? How to Advance AI/XR/Digital Twin Projects From Pilot to Production
PD
Paul Davies
Technical Fellow, Immersive Technologies
Boeing
Customer
Panel: What Next? How to Advance AI/XR/Digital Twin Projects From Pilot to Production
MW
Malcolm Wallace
Sr. Manager Augmented Reality/Virtual Reality Development
Applied Materials
Customer
Panel: What Next? How to Advance AI/XR/Digital Twin Projects From Pilot to Production
RB
Randy Burnsworth
Manager, Aftersales Technical Training
Porsche Cars North America
Customer
Panel: What Next? How to Advance AI/XR/Digital Twin Projects From Pilot to Production
BR
Balamurali Rengarajan
SVP & CIO Veolia North America Business
Veolia
Customer
Panel: What Next? How to Advance AI/XR/Digital Twin Projects From Pilot to Production
DS
Dustin Sleight
Sr. Engineering Manager
IDEXX
Customer
Panel: What Next? How to Advance AI/XR/Digital Twin Projects From Pilot to Production
AH
Andy Hunt
Applied Digital Innovation
The Hershey Company
Customer
Panel: What Next? How to Advance AI/XR/Digital Twin Projects From Pilot to Production
DF
Darryl Forbes
Vice President Engineering
UPS
Customer
Keynote: Step into the future of logistics with UPS
JG
Jon Gurney Bell
R&D Innovation & Strategy, UPS ATG (Advanced Technology Group)
UPS
Customer
Keynote: Step into the future of logistics with UPS
JC
James Cooper
Technical Fellow - Advanced Visualization
Raytheon, an RTX Business
Customer
Immersive Design Reviews With Spatial Computing
CS
Christopher Sullivan
Extended Reality Services Manager
Raytheon
Customer
Immersive Design Reviews With Spatial Computing
JL
Justin LeBreck
Multi-Disciplined Engineer II
Raytheon
Customer
Immersive Design Reviews With Spatial Computing
DH
Dean Hu
Virtual Execution Engineer
General Motors
Customer
Using XR Tech to Build the Cars of Tomorrow
DR
Devin Riley
Engineering Group Manager - Virtual Engineering and Data Management
General Motors
Customer
Using XR Tech to Build the Cars of Tomorrow
JK
Jason Kohnert
Supervisor - Virtual Engineering & Data Management
General Motors
Customer
Using XR Tech to Build the Cars of Tomorrow
DG
David Glicksman
Director of Creative Technology, LA
Gensler
Consultant
Augmenting Actual Reality at Gensler: creative technology projects from architecture
MC
Matt Crumpton
Director - Business Development
NAPA Auto Parts
Customer
Leveraging Technology for Skilled Trade
LL
Lorne Lieb
Deputy Director, Strategy & Innovation, Operations Training
MTA Metro-North Railroad
Customer
Real-World Challenges, Without the Real-World Risk: Building an Enterprise VR Training Program for Working on the Railroad
LS
Luca Spensieri
Assistant Director of Operations Training, Strategy & Innovation
MTA Metro-North Railroad
Customer
Real-World Challenges, Without the Real-World Risk: Building an Enterprise VR Training Program for Working on the Railroad
MF
Matt Fedorovich
National Lead for Immersive Technology
Insight Enterprises
Vendor
From 10 Headsets to 10,000: Operationalizing Spatial Computing at Scale
ZJ
Zhengzheng Jenny Fu
Principal Engineer
Kiewit
Customer
Advancing BIM for Bridges: Kiewit’s Integrated Engineer-Contractor Perspective
CM
Chris Mulberry
Senior Solutions Architect
Unity
Vendor
Accelerating the Digital Thread with Unity Industry Solutions
KG
Katharine Gill
Senior Product Marketing Manager, Unity
Unity
Vendor
Accelerating the Digital Thread with Unity Industry Solutions
MJ
Marvin Johnson
Head of Extended Reality, Nuclear, EMEA
AtkinsRéalis
Consultant
Bringing Discipline to XR: Why the Industry Needs a Periodic Table
VK
Vedang Kulkarni
Lead Product Designer, XR
The Walt Disney Company
Customer
Beyond the Screen: Designing Disney+ for XR
DB
Daniel Baker
Sr Principal Product Manager
Disney Streaming
Customer
Beyond the Screen: Designing Disney+ for XR
GM
Greg Meyers
CEO and Co-Founder
ForgeFX Simulations
Vendor
Operationalizing the XR Stack: Building XR Training Programs That Scale
CJ
Casey Jolley
Geoscience Technology Advisor
ExxonMobil
Customer
Enterprise VR: Can We Stop Being Alone Together?
JA
Janet Ann
Instructional Systems Designer, Flight Operations
Alaska Airlines
Customer
Leveraging AI to Establish ROI
SB
Scott Burch
Flight Operations Instructional Designer
Alaska Airlines
Customer
Leveraging AI to Establish ROI
RG
Roshan George
Manager Digital Solutions Integration
Northrop Grumman
Customer
Beyond the Pilot: Scaling Shop Floor Augmented Reality Across Manufacturing Operations
AN
Alex Niakoulov
Shop Floor Augmented Reality Solution Owner
Northrop Grumman
Customer
Beyond the Pilot: Scaling Shop Floor Augmented Reality Across Manufacturing Operations
AW
Austin Wilson
Manager Manufacturing Engineering
Northrop Grumman
Customer
Beyond the Pilot: Scaling Shop Floor Augmented Reality Across Manufacturing Operations
CT
Christina Tong
Director, Product Management
NVIDIA
Vendor
Panel: Beyond Immersive: How AI is Reshaping Enterprise Today and Tomorrow
SM
Sabaita Mohsin
AI Product Leader
Caterpillar
Customer
Panel: Beyond Immersive: How AI is Reshaping Enterprise Today and Tomorrow
KC
Kenney Crooks
NG Fellow
Northrop Grumman
Customer
Panel: Beyond Immersive: How AI is Reshaping Enterprise Today and Tomorrow
TG
Tejas Gajjar
Technology Engineering Manager
Macy’s
Customer
Panel: Beyond Immersive: How AI is Reshaping Enterprise Today and Tomorrow
SK
Shashank Kadetotad
Global Senior Director, Enterprise Data Science and AI
Mars
Customer
Panel: Beyond Immersive: How AI is Reshaping Enterprise Today and Tomorrow
CA
Chirag Agrawal
Enterprise AI Strategy and Transformation
Panel: Beyond Immersive: How AI is Reshaping Enterprise Today and Tomorrow
DN
Daniel Novotny
Sr. Manager, AI Delivery
Southwest Airlines
Customer
Panel: Beyond Immersive: How AI is Reshaping Enterprise Today and Tomorrow
XH
Xavier Hansen
US Innovation Lab, Director - MAVA Lead
Novartis
Customer
Innovation in the Age of AI: Tinkering, Talent and Taste
SB
Scott Burkey
Technology Fellow, XR
Smurfit Westrock
Customer
The Last Mile of Connecting Workers - Audio
DP
Dijam Panigrahi
Co-founder & COO
GridRaster
Vendor
Panel: Combining IT & OT: Creating & Deploying Digital Twins to Solve Real-World Problems
JP
James P. Cooper
Global Director, Water
Arcadis
Consultant
Panel: Combining IT & OT: Creating & Deploying Digital Twins to Solve Real-World Problems
EM
Ed Moore
OT Strategist and Distinguished Engineer
Chevron
Customer
Panel: Combining IT & OT: Creating & Deploying Digital Twins to Solve Real-World Problems
DB
Darin Bolthouse
Collaborative Human Immersive Lab (CHIL) Manager
Lockheed Martin
Customer
Panel: Combining IT & OT: Creating & Deploying Digital Twins to Solve Real-World Problems
WB
Warren B. Smith
Chief Technology Office - Digital Transformation
General Dynamics
Customer
Panel: Combining IT & OT: Creating & Deploying Digital Twins to Solve Real-World Problems
KB
Kyle Beam
Senior Manager, Business Strategy - Upstream Facilities Services Digital Enablement
Walmart
Customer
Panel: Combining IT & OT: Creating & Deploying Digital Twins to Solve Real-World Problems
FH
Frank Husted
SE Field Tech Manager
DPR Construction
Customer
Panel: Combining IT & OT: Creating & Deploying Digital Twins to Solve Real-World Problems
LR
Lucas Richmond
Media Studio Director
Gilbane
Customer
Using XR and digital twins to train teams, test decisions, and reduce risk before construction
SP
Sean Peterson
Associate Product Manager, XR
Johnson & Johnson MedTech
Customer
The VR Market Has Shifted - So Has the Path to Scale
PM
Purnendu Mukherjee
Founder and CEO
Convai
Vendor
AI Subject Matter Experts (AI SMEs) for Physical Work
KD
Kaushik Datta
Manager - Innovation & Emerging Technology
Mercedes-Benz USA
Customer
From Prompt to Cognitive Operating System: A layered architecture for the next generation of AI applications

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